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Porsche opens $100 million North American headquarters in metro Atlanta

ATLANTA – A German automaker has opened its North American headquarters in metro Atlanta.

Porsche officials were joined by Georgia Gov. Nathan Deal and others for the opening of the $100 million Porsche Experience Center near the Hartsfield-Jackson Atlanta International Airport.

The 27-acre facility is located on the former site of a Ford Motor Co. assembly plant that was in production for almost 60 years. The facility is the automaker’s first investment outside of Germany.

The Porsche Experience Center includes a 1.6 mile driver development track, a driving simulator lab, a retail store for Porsche branded items, conference and event space, and a restaurant.

Officials say the facility will also include a classic car gallery and restoration centre along with technical training facilities.