Power Corp. appoints Levasseur president of La Presse, Crevier remains publisher

MONTREAL – The owner of La Presse has appointed a new president for the Montreal-based news organization, which discontinued most of its print editions early this year in a shift to primarily digital media.

Pierre-Elliott Levasseur, who is currently La Presse’s chief operating officer, will succeed Guy Crevier.

Prior to joining La Presse in 2006, Levasseur worked for Power Corporation of Canada (TSX:POW), which owns La Presse through its Gesca subsidiary, from 1995 to 2006.

Under Crevier, who became Gesca’s president as well as president and publisher of La Presse in 2000, the newspaper discontinued its weekday print editions as of Jan. 1.

Crevier will remain publisher and become vice-chairman of the board.

Gesca is part owner of The Canadian Press, through an agreement with a subsidiary of The Globe and Mail, and the parent of the Toronto Star.