MONTREAL – Quebecor Media has agreed to sell its Jobboom and Reseau Contact dating website to Mediagrif Interactive Technologies for $65 million.
The online recruitment service will transfer to the e-commerce provider (TSX:MDF) on Saturday, while the dating service will follow around Oct. 31, subject to technology transfer conditions.
Mediagrif said the acquisitions will immediately contribute profits to the company.
Chief executive Claude Roy said the acquisitions are a “unique opportunity” to join with its LesPAC.com classified advertising selling portal.
“Through this transaction, Mediagrif will gain a first-rate web presence in Quebec,” he said in a news release.
Roy added Mediagrif will work with the subsidiary of Quebecor Inc. (TSX:QBR.B) to develop their business relationship.