Queen Elizabeth helps Regina-based jewelry company to success and expansion

REGINA – The recent downturn in the economy isn’t holding back a Regina-based jewelry company.

Hillberg & Berk is opening its first three retail locations outside the Queen City, and it could be the Queen herself to thank for growing the brand.

The company designed a brooch for Her Majesty in 2013 that CEO Rachel Mielke says she has worn four times.

Mielke says that really put the company on the map, along with an appearance on the CBC show “Dragon’s Den” in which she ended up partnering with Calgary-based entrepreneur Brett Wilson.

Hillberg & Berk is opening two kiosks in Edmonton in July and a store in Saskatoon in November.

Mielke says up to 75 new jobs will be created in the expansion.