NEW YORK, N.Y. – Remember Merry-Go-Round, a once-hot teen retailer that filed for bankruptcy in 1996? Teens’ fickle behaviour has helped write the obituaries of many once hot-retailers and brands over the last two decades:
Ruehl’s: A division of Abercrombie & Fitch that launched in 2004 and catered to affluent young shoppers in their 20s. It shuttered all 29 stores in 2009.
Demo: A division of teen chain Pacific Sunwear of California that launched in 1998 and sold hip-hop fashions shuttered its 154 stores in 2008.
Bugle Boy: The brand, founded in the 1980s, was popular for its parachute-style denim jeans. It was known for its clever TV commercial that featured a young man in Bugle Boy jeans who gets asked by a woman, “Excuse me, are those Bugle Jeans that you’re wearing?” It went out of business in 2001.
Merry-Go-Round Enterprises Inc.: The national teen clothing chain, based in Joppa, Maryland, thrived from the 1970s to the early 1990s. In its heyday, it had more than 800 stores. But it made some big merchandising mistakes like not chasing after the lumber-jack look— flannel shirts and heavy boots— and went out of favour with teens. It ended up liquidating its business in 1996.