NEW YORK —
A report issued Wednesday by the Institute for
At a time when newspapers are closing and cutting back staff, the organizations are the landing spot for more of the nation’s public service and investigative journalism.
Last year, these sites received 43% of their funding from foundations and 39% from individuals, with advertising and events accounting for the rest, the institute said. Individual donors accounted for a quarter of the funding in 2011, according to the Pew Research Center.
“It’s a very heartening development,” Cross said.
With many questioning whether people will pay to support online journalism, the numbers indicate more people recognize the industry needs to be supported, she said.
Most of her calls a few years ago used to be from journalists looking for work, Cross said. Now she’s hearing from more business people, concerned citizens and even politicians wondering what can be done to support journalism.
While the percentage of overall foundation giving may be going down, the amount of money being put in is still increasing, particularly for supporting journalism on specific issues like the environment and social justice, the report said.
About half of the sites distribute their product themselves, with 29% relying mostly on third parties like newspapers. The rest rely on a mix.
David Bauder, The Associated Press