ST. LOUIS – A Missouri brewery has responded to a cease and desist letter from Starbucks by sending the coffee chain a $6 check to cover what it calls the profit from its use of the word “Frappicino.”
Exit 6 Pub and Brewery in the St. Louis suburb of Cottleville named one of its brews the Frappicino, with one c instead of two. An attorney for Starbucks Coffee Co. sent the brewery a letter on Dec. 9 noting the similarity to Seattle-based company’s trademarked term. The letter said the brewery’s name would likely cause confusion.
Exit 6 said it would instead call the beer the “F Word”
Exit 6 owner Jeff Britton said Tuesday that he’s received messages of support from around the world.
Starbucks says it appreciates Exit 6 respecting its request.