TORONTO – Target is bringing an added dose of Canadiana to its stores north of the border through a new partnership with Beaver Canoe.
The U.S.-based retailer has announced an exclusive collaboration with the Beaver Canoe brand, which is part of Roots Canada.
In what is billed as a first for the brand, the Beaver Canoe for Target collection will feature home decor products.
The home collection will include more than 65 pieces, including furniture, pillows, lighting, frames, vases and candles.
The Beaver Canoe collaboration with Target will also encompass a clothing collection for the retailer which will include hoodies, sweatshirts, T-shirts, track pants and long-sleeve tops for toddlers to adults, in addition to outerwear and accessory offerings for men and women.
Prices for items in both the home and apparel collections will range from about $8 to $100.
The partnership marks the second exclusive collaboration between Roots and Target. The retailer carries the Roots Outfitters collection, including fashions for women, men, boys, girls and toddlers.
“Our first collaboration with Target was such a valuable opportunity for us as we were able to make Roots more accessible to Canadians,” said Roots co-founder Michael Budman in a statement.
“We are looking forward to continuing our relationship with Target through the launch of the new Beaver Canoe collection, a brand that carries such a nostalgic feeling for Canadians.”
The apparel line is slated to arrive in Canadian stores on Sept. 8 with the home collection set to hit stores on Sept. 15.
Beaver Canoe was founded in 1982 as a partnership between Roots and Camp Tamakawa located in Ontario’s Algonquin Park to build canoes designed by famed outdoorsman Omer Stringer.
Target began opening its first stores north of the border in March and is expected to launch between 125 and 135 locations in Canada.