NYON, Switzerland — UEFA has announced a new food sector sponsor for the European Championship, replacing McDonald’s which owned the slot since 1992.
UEFA says food delivery platform Takeaway.com has signed for the Euro 2020 tournament. The value was not disclosed.
Until cutting short its longstanding IOC sponsorship in 2017, McDonald’s was a presence at the major global sports events as a partner of the Olympic Games plus FIFA’s World Cup and UEFA’s Euro. McDonald’s FIFA deal extends to the 2022 World Cup.
Netherlands-based Takeaway.com was launched 19 years ago and operates in 10 European countries, including three of the 12 Euro 2020 host cities spread across the continent.
UEFA says Takeaway.com will take over the tournament player escort program which lets children accompany teams on the field before games.
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