Walmart Canada CEO Broader promoted to head European, Mideast, Africa operations

MISSISSAUGA, Ont. – The head of Walmart Canada is moving up the corporate ladder at the American retail giant.

Shelley Broader, currently president and CEO of Walmart Canada, has been promoted to executive vice-president, president and CEO of Walmart EMEA, the company announced Friday.

In her new role, she will lead Walmart’s retail operations and oversee business development in Europe, the Middle East, sub-Saharan Africa and Canada and will report directly to David Cheesewright, president and CEO, Walmart International.

Broader, who joined Walmart Canada as chief merchandising officer in December 2010 and was promoted to president and CEO in September 2011, takes up her new duties June 1.

A new head of Walmart Canada will be announced at a later date. Broader will continue to have responsibility for the Canadian market until her successor is in place, the company said in a statement.

“Shelley has been a strong leader since joining Walmart Canada and is the ideal person to leverage the tremendous potential the EMEA region holds for our company,” Cheesewright said. “Shelley’s leadership of our business in Canada during a time of increased competition underscores her knowledge of the retail environment, which will serve her well in her new role.”

Walmart Canada operates a growing chain of 390 stores countrywide and employs some 95,000 workers, whom it calls associates.

Wal-Mart Stores, Inc. (NYSE:WMT), based in Bentonville, Ark., operates 10,994 stores under 71 banners in 27 countries and e-commerce websites in 10 countries with fiscal year 2014 sales of about $473 billion. It employs more than two million associates worldwide.