Weather Network parent buys U.S.-based Beat the Traffic, plans Canadian service

OAKVILLE, Ont. – The company that owns The Weather Network and other specialty media channels in Canada has acquired a California company that provides vehicle traffic reporting for broadcast media and consumers.

Pelmorex Media Inc. of Oakville, Ont., announced its acquisition of Beat the Traffic of Santa Clara, Calif., on Tuesday. Terms of the deal weren’t disclosed.

Pelmorex said it’s planning an October launch of Travelers Network, a Canadian service for the Internet and iPhones.

“The expansion of our services demonstrates our continued commitment to providing consumers with detailed, real-time information that they’ve come to expect from us over the past 23 years and reinforces our position as a leading multi-platform media service,” said Pierre Morrissette, the chairman and chief executive of Pelmorex Media.

Besides The Weather Network, a specialty television channel, the company also owns the French-language equivalent MeteoMedia, the Travelers Network and its equivalent Reseau Voyageurs.