Yogurt company founders to meet with Loblaw after YouTube video goes viral

TORONTO – The founders of an Ontario frozen yogurt company are meeting today with the head of Canada’s largest supermarket chain after an emotional video about their business dealings with Loblaw Companies went viral.

Amanda House says she and her fiance, Chris Delaney, were to meet with Galen Weston Jr., at the head offices of Loblaw at noon Friday to talk about their company, YoPro Treats Inc.

The meeting was arranged after Loblaw (TSX:L) became aware of a video the 35-year-old kinesiologist and personal trainer uploaded earlier this week to YouTube.

In the nearly four-minute video, House makes an impassioned plea to Weston for help.

She alleges that his company, on two occasions, promised to put the couple’s low-fat, high-protein frozen yogurt product on store shelves in Ontario and Quebec but then unexpectedly reneged on their offers.

House says the dealings with Loblaw has left them in financial ruin, and has affected her fiance’s health.

In the video, she says she was on her way to a scheduled legal meeting when Delaney, who is blind, collapsed and had to be taken to the hospital.

The couple has launched a lawsuit against the company for $20 million, alleging that Loblaw breached its contract when it launched its own similar product.

The allegations have not been tested in court.

Loblaw said Friday it would not comment about the meeting until the “appropriate time.”

When reached prior to the meeting, House said she was hopeful but doesn’t know what to expect.

“I’m just going in there with an open mind, open ears and ready to listen to any solutions that Mr. Weston may have for everything we have been through,” she said.

“It’s definitely been a very long and hard road that just seems so unnecessary, that we had to go through all of this, but I’m hoping for the best.”