Strategy

The Feud: Russian Orthodox Christians vs. Apple

The Russian Orthodox Church has demanded Apple change its logo to a cross. Incredibly, Apple may have to comply.

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The conflict: Members of the Russian Orthodox Church are demanding Apple ditch its iconic bitten-apple logo. Conservative Christians claim the symbol is blasphemous, given the popular acceptance of an apple as the fruit Eve used to tempt Adam, though the “fruit” in question is never named in Bible lore. The church has asked Apple to change its logo to a cross.

The outcome: Incredibly, Apple may have no choice but to comply. New anti-blasphemy laws being proposed in Russia are likely to be approved by President Vladimir Putin, whom the church supported during his 2012 election campaign. If it can be proved Apple committed anti-religious deeds, Christians could see the company banned from selling its products in Russia altogether.

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