Companies & Industries

Livestrong transcends its disgraced namesake with new logo

New logo met with mixed reviews.

What the graphic-design gurus have to say:

Christina Antonopoulos
Design director,
Siegel + Gale

“While Livestrong carries a lot of baggage, it’s hardly the first organization to put some distance between itself and a scandal by rebranding. [The logo] is instantly recognizable, yet a forward-looking break from the past. I give it a B+.”

Dave Watson
CD design,
Taxi Canada

“I feel bad for the Livestrong Foundation. I really do. They have been truly branded as the organization that was created by a cheat, a liar and a bully. They don’t need a new logo. They need the witness relocation program.”