What the graphic-design gurus have to say:
Christina Antonopoulos
Design director,
Siegel + Gale
“While Livestrong carries a lot of baggage, it’s hardly the first organization to put some distance between itself and a scandal by rebranding. [The logo] is instantly recognizable, yet a forward-looking break from the past. I give it a B+.”
Dave Watson
CD design,
Taxi Canada
“I feel bad for the Livestrong Foundation. I really do. They have been truly branded as the organization that was created by a cheat, a liar and a bully. They don’t need a new logo. They need the witness relocation program.”
FILED UNDER: April 15 issue 2013 lance armstrong livestrong logo new looks