Companies & Industries

Rexall Drugs gets a new logo, but is it too clinical?

Take a look.

newlooks-rexall

What the graphic-design gurus say:

Barry Quinn
Executive creative director, Juniper Park
“The old logo was not beautiful, but at least it had some visual weight. The new mark is cold, analytical and weak. The letters feel awkward and the colour is medicinal and recessive. I doubt it will stand out on-store, in-store or on package.”

Gary Beelik
Partner, creative director, Soapbox Design
“One can always make a case for a more modern, more friendly version of an identity, but the result is oddly generic. While they say they help you take ‘small steps towards a healthier lifestyle,’ their choice of colour is a rather sickly green.”