Companies & Industries

The Bay gets a new logo: take a look

It's pretty classy.

TheBay-newlooks

What the graphic-design gurus have to say:

Michel Viau
President & CEO, Ove Design
“The new word mark is classic and sophisticated and certainly speaks to the heritage of the institution—especially when paired with its coat of arms. Then again, a logo never lives in complete isolation. Ultimately what will rebrand Hudson’s Bay is its service and product offering.”

Dave Watson
CD Design, TAXI Canada
“I feel like this was a missed opportunity—in fact, a step backward. Just a few years ago, the Bay hired a Canadian agency to update its iconic crest. The result had one foot in the past while still being contemporary. I wish they had stuck with that one.”