Glori Meldrum

Glori Meldrum CEO | g[squared] By any measure, Glori Meldrum is a successful entrepreneur.  What makes her exceptional is how she has used her business skills and industry connections to protect children from sexual abuse. In 1996, a 23-year-old Meldrum quit her job in the promotions department of a radio station to start her own advertising agency. Today, Edmonton-based g[squared] is a thriving, 28-person shop serving a wide array of clients throughout North America and as far away as Dubai and Russia. A related business, Trafik Interactive, focuses on web design and social media campaigns. And when Meldrum isn’t serving the creative needs of her clients, she runs a commercial property firm. Running three successful businesses and raising a family was enough for Meldrum until 2008, when she made up her mind to use her messaging skills to confront the issue of child sexual abuse. A victim of abuse herself, Meldrum founded Little Warriors, a charity dedicated to educating adults about how to prevent, recognize and responsibly react to child sexual abuse. “I had a wonderful family and a successful business; I had done all I wanted to do. But I started to feel shallow and arrogant,” recalls Meldrum. “It was never a goal of mine to start a not-for-profit, but I thought about the kids, and I had to do it.” Meldrum has drummed up more than $8 million in donated airtime and other advertising media from such big media players as Corus Entertainment, Shaw and Pattison to promote Little Warriors and increase awareness of the issue. Now she’s establishing Be Brave Ranch, a first-of-its-kind retreat for children who have suffered sexual abuse. “I wanted to find a way to use the gifts that I’d been given to help others,” says Meldrum. “Now, I give away more than I make, and I’ve never felt more fulfilled.”

Glori Meldrum
CEO | g[squared]

By any measure, Glori Meldrum is a successful entrepreneur.  What makes her exceptional is how she has used her business skills and industry connections to protect children from sexual abuse.

In 1996, a 23-year-old Meldrum quit her job in the promotions department of a radio station to start her own advertising agency. Today, Edmonton-based g[squared] is a thriving, 28-person shop serving a wide array of clients throughout North America and as far away as Dubai and Russia. A related business, Trafik Interactive, focuses on web design and social media campaigns. And when Meldrum isn’t serving the creative needs of her clients, she runs a commercial property firm.

Running three successful businesses and raising a family was enough for Meldrum until 2008, when she made up her mind to use her messaging skills to confront the issue of child sexual abuse. A victim of abuse herself, Meldrum founded Little Warriors, a charity dedicated to educating adults about how to prevent, recognize and responsibly react to child sexual abuse.

“I had a wonderful family and a successful business; I had done all I wanted to do. But I started to feel shallow and arrogant,” recalls Meldrum. “It was never a goal of mine to start a not-for-profit, but I thought about the kids, and I had to do it.”

Meldrum has drummed up more than $8 million in donated airtime and other advertising media from such big media players as Corus Entertainment, Shaw and Pattison to promote Little Warriors and increase awareness of the issue. Now she’s establishing Be Brave Ranch, a first-of-its-kind retreat for children who have suffered sexual abuse.

“I wanted to find a way to use the gifts that I’d been given to help others,” says Meldrum. “Now, I give away more than I make, and I’ve never felt more fulfilled.”