Innovation is the new must-have in the business world. Companies tout their commitment to it, celebrating every new product or service as a groundbreaking development. But for innovation to be associated with a company’s brand, consumers have to see real ideation and creativity.
Canadian Business rankedthe most influential brands in the country by the only metric that really matters: the respect of average Canadians. But ours is not merely a list of the best-known brands in Canada. It’s also a list of companies that have chosen innovation and creativity over complacency, and have been recognized by their customers for doing so.
Here are the five brands that scored highest for innovation, and an insight into what makes each of them so beloved of the customers who interact and engage with them.
MORE INNOVATIVE STRATEGIES:
- How to Stay Creative as Your Company Grows »
- The Anatomy of a Winning Gimmick »
- How Frank & Oak Built a Loyal Community Around Its Brand »
- Why You Need to Rethink Your Business Like It’s Brand New »
- How to Transform a Tired Idea »
What do you think of these brands? What brand innovation tips would you add to this list? Let us know by commenting below.