Buy Me!

The NPD Group’s Chief Industry Analyst, Marshal Cohen, highlights some of his/his firm’s insights about why people make their purchasing decisions.

 
Written by Robert Gold & Andrew Brown

PROFIT BusinessCast 149 gets into the heads of buyers of all types, as Marshal Cohen, author and chief industry analyst for NPD.com, shares his insights into the newest ways to create value that will entice customers, even in the most difficult times.

Originally appeared on PROFITguide.com

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