Innovation

Canada Goose Sues Sears

The Canadian jacket maker claims the major retailer is selling knockoffs of its popular parkas. How do you protect your unique product from copycats?

Written by Mira Shenker

Canada Goose has launched a lawsuit against Sears, accusing the department store of selling knock-offs of its “highly distinctive” parkas.

The Canadian Press reports that the jacket maker (No. 125 on the 2013 PROFIT 500) has filed a trademark infringement lawsuit in Federal Court. The company is asking the court to order Sears to stop selling the coats that it alleges are designed to “mislead” consumers into thinking they’re buying a “lower-end” Canada Goose jacket.

A spokesman for Sears told the Canadian Press the lawsuit is “frivolous” and “without merit,” as there is no confusion between the two brands “whatsoever” and Canada Goose can’t claim it invented a logo in a circle.

Last year, a Swedish court found five people guilty of felony fraud, trademark infringement and customs offences in a suit Canada Goose filed.

But that was a clear case of counterfeiting. This situation is much less black and white. The fight to keep your product or service free of copycats is one with which entrepreneurs with niche offerings are all too familiar. Often, there’s nothing you can do to stop it.

Read: Canada Goose’s Dani Reiss on protecting his “anti-brand” product

How do you stay unique when the inevitable copies of your once one-of-a-kind product start to crop up? Leave your comments below.

Originally appeared on PROFITguide.com