Crowdsource Your Way to Innovation

How an iterative design process based on feedback from online forums helped a B.C. guitar-pedal developer shake up a crowded sector

Written by Joe Castaldo

When B.C.-based guitar-pedal developer Dr. Scientist decided it wanted to launch something remarkable in an already-crowded sector, it didn’t turn to market-research consultants or flashy technical studies. Instead, it got active on online message boards and found out exactly what customers wanted. As this infographic from the August issue of Canadian Business shows, the iterative process gave the firm confidence that it was launching a high-demand product.

This article is from the PROFIT section of the August 2014 issue of Canadian Business. Subscribe now!

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