The CB Elevator Pitch: What Joe Oliver could learn from Steve Jobs

A product launch—which any budget assuredly is—requires fewer leaks and a touch more razzle-dazzle

 

In this edition of the CB Elevator Pitch, editor James Cowan suggests that Finance Minister Joe Oliver could learn something about product launches—which, in a modern media context is exactly what this federal budget is—from the master of the marketing pitch, Steve Jobs.

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