Innovation

Entirely New Business

Grow the company without scaling it into a full manufacturing and marketing operation.

Written by John Lorinc

Admiral Road designs

Seller of custom baby blankets, Toronto

The Challenge:

Grow the company without scaling it into a full manufacturing and marketing operation.

The Reinvention:

Having met hundreds of women with home-based businesses and lots of questions, partners Amy Ballon and Danielle Botterell sensed an opportunity. They published “Mom Inc.: From the Carpool lane to the Boardroom and Back Again,” then launched a sideline to the blanket business, offering workshops and mentoring for other small operators.

We’ve created an entrepreneurial venture within an entrepreneurial venture

The Outcome:

Since 2011, the pair have run four “speed coaching” workshops and several lunchtime seminars, tapping into demand for affordable business advice.

For more inspirational ideas on how to reinvent your business, read How To Cut Through The Clutter, Lose All The Baggage & Rethink Your Business Like It’s Brand New

Originally appeared on PROFITguide.com