Facebook Pairs SMEs With Media Agencies

Think Facebook's not right for your business? Through its new program Grand for Good, it's prepared to pay to prove you wrong

Written by Mira Shenker

Facebook Canada is so committed to convincing SMEs that it’s a valuable marketing platform for them, it’s willing to pay for them to consult with a media relations expert. The social networking site announced a new program today to show small businesses that earned media, paired with Facebook’s ad products, can build brand awareness and, eventually, a customer base.

Called Grand For Good, the six-week initiative will pair small businesses in the Greater Toronto Area with leading media agencies like Mindshare, PHD Network Canada and Starcom Mediavest Group. Each small business/media agency team will be given $5,000 in Facebook advertising credits to grow their business’ presence. The program aims to create a strong social foundation the business can use when the program ends.

If you’re new to Facebook and have fewer than 300 likes, yours could be one of the 10 Canadian-owned independent businesses to be matched up with an agency. Alfredo Tan, group director of global marketing solutions at Facebook Canada, told Marketing Magazine that the company is particularly interested in small businesses that serve a social good such as veterinarian clinics, message therapists or health food stores, though this is not a strict criteria.

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Facebook is accepting applications until August 23. The first of its kind globally, the program may be launched in other Canadian cities if it’s successful in the Toronto area and would ideally be rolled out internationally, as well.

Tan also said the 10 media agencies in the program, also including Aegis, M2Universal, MEC, UM Canada and OMD Canada, were selected because they’ve completed Studio Edge, Facebook’s education program for agencies.

Read: a rough guide to the going rates for social-media consulting services in Canada

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