Innovation

Getting Innovative Products To Market...Fast!

Our special guest, Simon Brightman, Director, Product Management at Points.com shares practical advice on how companies can structure themselves for innovation€¦and therefore success!

Written by Robert Gold & Andrew Brown

PROFIT BusinessCast 209 puts Simon Brightman on the hot seat. Simon has real depth of experience bringing new and innovative products to market—but there’s always a trick. Think PDLC—Product Development Life Cycle and you’re at Step 1. Great advice, and a new way to approach product acceleration.

Originally appeared on PROFITguide.com