Innovation

Good Ideas Make You Sick

How to push the creative process forward and end up with a viable business

Written by Staff

The best ventures come from new ideas. How do you know if you’ve got something truly creative and fresh?

According to  Radiolab’s Jad Abumrad, your gut will tell you. In 2011, Abumrad received the MacArthur “Genius” Fellowship. When he talked at the 99U Conference last year about building a novel paradigm from the ground up, he said “gut churn” is part of every great idea coming to fruition. In nature, it’s the feeling when you’re under threat and your body shuts down everything that is non-essential. In business, it’s that nauseating uncertainty you feel when you’re trying to work without a template, to make something that’s completely new.

Read How to Spark Creativity

In this 20-minute video, Abumrad takes the audience through the process of starting Radiolab, how it felt, and what both the pitfalls and greatest resources are when nurturing a new idea or venture.

Originally appeared on PROFITguide.com