Innovation

How to Sell to the NHL

Dream of seeing your company's name on the ice? Secrets from five suppliers who scored the sport's most coveted contracts

Written by John Lorinc

Scoring a coveted supplier contract with the NHL is the marketing equivalent of an overtime goal. While those elite customers may not account for a huge portion of revenues, the leveraging potential is immense.

Meet five firms and the Canadian solutions they’ve found to hit the commercial five-hole.

(Photos by Raina + Wilson)

This article is from the March 2015 issue of Canadian Business. Subscribe now!

MORE INSIGHTS FROM THE ICE:

Originally appeared on PROFITguide.com