Innovation

Label It a Success: The Story of 4 Moms and One Simple Idea

Julie Cole, co-founder and VP of Mabel's Labels explains why making moms happy and engaging community can be a company's strongest assets

Written by Robert Gold & Andrew Brown

Some of the most successful ideas are borne of the simplest frustration. For VP Julie Cole and her three co-founding mompreneurs, it was witnessing their children’s valuable belongings leave home, never to return. Enter Mabel’s Labels, an award-winning producer of personalized “labels for the stuff kids lose!”®. In this podcast, Cole discusses how a simple product can gain invaluable traction when leveraged with the power of brand ambassadors, social media—and disgruntled mothers.

Available on iTunes

Originally appeared on PROFITguide.com