Part of the fun of watching AMC’s Mad Men is marveling at how much things have changed since the 1960s. Set in a fictional ad agency in New York City, the show is almost a time capsule of a lost way of life. But look beyond the huge typewriters, hair pomade and prodigious liquor supplies and you’ll find some pretty smart business lessons that are as relevant today as they were then.
With the series’ last run of episodes beginning April 5, we’ve compiled the smartest strategies (and the most painful lessons) learned over the years by Don Draper and company. Pour yourself a tumbler of Canadian Club, sit back on your midcentury couch and read on.