Must-See Marketing: Amazon’s big moves into clothing

PLUS: How to reach Canada’s Asian millennials

 

A weekly digest of the most important stories and ideas in advertising and media, from our colleagues at Marketing.

How to make social causes successful businesses? Sing!

KPIs and ROI aren’t exactly emotionally engaging topics. So, for Lift Philanthropy Partners’ first marketing campaign, the Vancouver-based not-for-profit decided to use a little humour and some big hair.

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Amazon expected to become top U.S. clothing retailer

Amazon has only recently launched its online clothing store in Canada, where it sells 1.5 million items for men, women and children, including brands like Levi’s, French Connection and Puma. But, it will soon become Canada’s biggest fashion retailer, according to one analyst.

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How to reach the Asian millennial

Over two-thirds of the millennial population in Toronto and Vancouver are first or second-generation immigrants, and 39% are Asian. If marketers want to reach the currently underserved Asian millennial segment, they will need to create meaningful multicultural content.

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Working myself out of a job (column)

It all started with this simple question: if a company is wholly good and engaged in sincere, ongoing and proactive dialogue with its stakeholders, then to what extent would they require the counsel and services of a public relations firm? The company could still require writing, photography, publicity, event planning, media or presentations training and other technical services, as well as some form of administration and coordination, but what else in the way of strategic public relations?

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On the move: Changes at Google, H+K, DAC, Dynamic Outdoor 

A weekly recap of who’s headed where in Canadian marketing and communications

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