Innovation

Must-See Marketing: Crisis management with WestJet and Subway

Plus: Facebook will no longer charge advertisers for promoted post Likes and Shares

A weekly digest of the most important stories and ideas in advertising and media, from our colleagues at Marketing.

WESTJET’S EXPERT SOCIAL MEDIA RESPONSE TO BOMB HOAXES

West Jet’s recent handling of four consecutive bomb threats, sets an example for other companies on how to properly use social media throughout a crisis. Rather than trying to keep the threats quiet, the airline company shared just enough information with the general public through Twitter, to help settle everybody’s concerns while not compromising the investigation or people’s safety.

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SUBWAY’S SPOKESPERSON CRISIS: PR EXPERTS WEIGH IN

The latest FBI raid of Subway’s celebrity spokesperson Jared Fogle’s home poses a PR problem for Subway, as the investigation is linked to a former Jared Foundation employee, who was arrested in a child pornography case earlier this year. Subway already announced it was suspending its relationship with Fogle, we have four PR experts weigh in on how the event will impact Subway’s brand.

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FACEBOOK NO LONGER CHARGES LIKES AND SHARES AS AD CLICKS

Facebook is differentiating ‘likes’ and ‘shares’ in its definition of a “click” to make it easier for direct marketers and small businesses who cares most about getting traffic on their site instead of social engagement and branding.

READ MORE HERE


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