Must-See Marketing of the Week: Canada’s best marketers of the year

Here they are: the complete list of winners from the 2015 Marketing Awards.

 

A weekly digest of the most important stories and ideas in advertising and media, from our colleagues at Marketing.

This week in Ads You Must See:

Other items of note from Marketing:

Marketing Awards 2015: the complete winners list

Eleven different agencies managed to win gold at this year’s Marketing Awards, but they weren’t the night’s only honourees. In addition to the 34 gold Ms handed out were 146 silver and bronze Marketing Awards. We have a complete list of the winners for 2015, listed alphabetically by agency.

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Keep it fair: what PR can learn from the latest trend on Reddit

A new study, which analyzed more than 20,000 conversations on Reddit, found fairness showed up in nearly 80% of conversations in topics from business to politics. Two years ago, a similar examination by National of conversations on Reddit found no major, unifying narrative and fairness appeared as a theme in only 5 to 10% of conversations.

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Tim Hortons yanks Enbridge ads, Tories call for boycott

Tim Hortons has brewed up controversy for its decision to yank ads by pipeline giant Enbridge from its in-store screens and Calgary Conservative MPs Jason Kenney, Michelle Rempel and Joan Crockatt took the chain to task on Twitter.

READ MORE HERE

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