Innovation

Must-See Marketing: TD Bank on how to stay in tune with customers

PLUS: Ikea’s Twitter-powered promotion of its 2016 catalogue

A weekly digest of the most important stories and ideas in advertising and media, from our colleagues at Marketing.

TD BANK’S WINNING APPROACH TO CUSTOMER SERVICE (Q&A)

For the 10th year in a row, TD Canada Trust ranked first in overall customer satisfaction on J.D. Power’s annual Canadian Retail Banking Satisfaction study.

Theresa McLaughlin, SVP of Canadian marketing planning and CMO of Canadian banking, auto finance and wealth, talked to Marketing about how TD stays in tune with its customers, the so-called death of the bank branch, and why TD wants to be more like Disney.

READ MORE HERE

IKEA’S TWITTER-POWERED VENDING MACHINES

To promote the release of its 2016 catalogue, IKEA Canada is launching Twitter-activated vending machines across the country.

At the push of a button, participants get a PIN that they tweet to @IKEACanada with #GrabLifeByTheCatalogue. The vending machines will dole out gift cards with values of up to $250, food vouchers for IKEA restaurants and other prizes.

The first stop on the tour is the Toronto Eaton Centre on Aug. 20. Over the next two weekends, the vending machines will be set up at IKEA locations in 12 cities, including Edmonton, Calgary, Winnipeg and Montreal.

READ MORE HERE

GOT A MICRO-MOMENT? I WANT TO TALK TO YOU ABOUT PR

Martin Waxman, president of Martin Waxman Communications, wrote a column about micro-moments – those ‘I want to know/go/do/buy’ impulses we all experience when we have a question and impulsively reach for our smartphones to find what we’re looking for.

Google’s talking about them a lot lately – and with good reason – it has identified micro-moments as one of the key trends in our path to purchase.” Waxman examined Google’s data and offers his ideas on how micro-moments might apply to PR.

READ MORE HERE


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