The CFIB has pushed back against Visa’s latest campaign on behalf of small businesses. An English/German portmanteau meaning “the joy of small,” Visa made up “smallenfreuden” to describe the small, delightful purchases consumers can make with Visa cards. The CFIB argues that encouraging consumers to use credit cards for smaller purchases normally paid for in cash or with debit is unfair to the small businesses that get saddled with the higher transaction fees.
What do you think? Are you worried about your bottom line as consumers consider using credit cards for smaller transactions?