Bassil Silim Jones
CEO | Merchlar
Employees: 12 | Age: 25
Q&A from Bassil Silim Jones
Not only does Bassil Silim Jones believe print isn’t dead, his company, Merchlar, specializes in bringing print to life. Merch lar develops augmented-reality applications that allow consumers to link printed materials, such as magazine ads, to interactive experiences by scanning them with a smartphone.
Merchlar has set itself apart in this hot new mobile-tech field by creating integrated platforms that combine augmented reality with analytics and CRM functionality. The company’s clients include Bell, Alliance Films and Cirque du Soleil.