Profile: Bassil Silim Jones, 2012 FuEL Award Winner

Written by Frank Condron

Bassil Silim Jones

CEO | Merchlar


Employees: 12 | Age: 25

Q&A from Bassil Silim Jones

Not only does Bassil Silim Jones believe print isn’t dead, his company, Merchlar, specializes in bringing print to life. Merch lar develops augmented-reality applications that allow consumers to link printed materials, such as magazine ads, to interactive experiences by scanning them with a smartphone.

Merchlar has set itself apart in this hot new mobile-tech field by creating integrated platforms that combine augmented reality with analytics and CRM functionality. The company’s clients include Bell, Alliance Films and Cirque du Soleil.

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