Innovation

Proof That Breaking the Mould Pays Off

An innovative product format boosted sales and earned KFI a spot on the 2015 PROFIT 500

Written by Sissi Wang
Rishi (left) and Kiran Kataria at their Mississauga facility. Photo: Daniel Ehreworth

Kiran and Randy Kataria were preparing tamarind chutney at home when they had their “aha!” moment: Instead of storing the mixture in a glass jar, like most other condiment manufacturers do, they decided to try packaging it in a squeezable bottle.

The innovative format makes their products—which now include a range of Indian sauces—more user-friendly and “mainstream” in the eyes of Canadian consumers, says the Brampton, Ont., couple. Their business, launched in 2006 and now run by Kiran and their son Rishi (both pictured), saw its revenue grow by 1,077% over the past five years to more than $2 million. That was enough to land KFI the #66 spot on the 2015 PROFIT 500 Ranking of Canada’s Fastest-Growing Companies.

One of the drivers of that growth was another pioneering packaging innovation: single-use formats that saw faster turns on store shelves and led to greater sales. By 2013, one of their products, KFI Butter Chicken sauce, was outselling major brands in established grocery stores.

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Originally appeared on PROFITguide.com