Special Report: Recession-Proof Your Business NOW

PROFIT's recession-proofing guide offers a rich menu of ways to protect your business—and position it to handle whatever unfolds in the economy

Written by Jim McElgunn

It’s still not a sure thing that we’re about to slide back into recession. Still, the list of negative indicators—such as the recession and euro crisis gripping Europe, third straight month of declining retail sales in an already sluggish U.S. economy and far steeper than expected slowdowns in China, India and Brazil—is lengthening at a disturbing rate.

If you’re like most entrepreneurs, you’re a born optimist. Yet in today’s environment it’s only prudent to take some steps to soften the blow if the slump does spread to Canada. You may even manage to avoid the recession entirely, as an impressive number of companies did in 2008-09.

Our recession-proofing guide offers a rich menu of specific and effective ways to protect your business in case there is a recession. And even if we do escape one, these steps will put your company in much better shape to handle whatever unfolds in the economy.

10 Lessons From Past Recessions

Entrepreneurship expert Rick Spence reveals the proven tactics to keep your firm safe even if things get really ugly out there

75 Ways to Cut Costs

Forget about mass layoffs or gutting your marketing budget. Here’s how to trim fat from your business without cutting any muscle

How Successful Entrepreneurs Beat the Odds

Tried and true strategies from entrepreneurs who’ve been there, fought back and won

Six Super Strategies for Small Guys

Big companies’ response to a recession will create terrific opportunities for your firm. Business guru Jim Estill reveals how to seize them

Act Now, Tomorrow May Never Come

Nine easy ways to build resilience into your business plan, to not only survive today but thrive tomorrow

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