Sean Ramsay is the founder and chief innovation officer of Bubl Technology, which announced a $4.6-million seed funding round in September. The company developed a 360-degree hand-held camera thatsells for US$799.
I was working at a digital media studio and we were brought onto a project to launch the Toyota Matrix in Canada. They wanted to put a car in the middle of a street and take a 360-degree picture to allow the user to look at it from every possible angle. I realized, if we can do that with pictures, why can’t we do it with video? At the time, cameras with that capability cost a minimum of $25,000 and they had to be connected to a computer. I thought there had to be an easier way to capture that image.
“And then my daughter, who was maybe two years old, was playing with my mobile phone and watching a video of herself on her grandma’s lap but her grandma’s head was cut off. She tried to pull the screen down so she could see grandma’s head. I realized there are times when people want to see an aspect of a picture or video, but the camera just can’t capture that part of the content. That was when I decided to start Bubl.
“Mobile phones are becoming the go-to camera, but there’s still a market for a secondary camera for capturing a moment. So when we looked at the opportunity for Bubl, we thought there was a natural evolution to replace the point-and-shoot camera with something more powerful.”
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