It certainly seems as if the whole world is going social (media). But someone forgot to tell the top bosses at the biggest U.S. companies.
A new study by CEO.com of Fortune 500 companies shows that just 6% have a Twitter account and just 7% have a Facebook account. This is far less than the 16% of Americans who a study in late 2012 estimated use Twitter and the massive 67% who use Facebook.
Overall, just 32% of U.S. Fortune 500 CEOs have any social media presence at all. But there is one social media platform that they’re keen on: LinkedIn.
Fully 28% of the CEOs have posted a profile on the career-focused social site. This is the only form of social media that the big-company CEOs used at a higher rate than the general public. About 20% of all Americans have a LinkedIn profile.