Innovation

Turn Your Words into Weapons

What you say is not nearly as important as how you say it. Communications expert Marianne Gobeil shares her best tips on turning your own language into a competitive advantage

Written by Robert Gold & Andrew Brown

Talk is cheap? Not to Marianne Gobeil. Words are some of the most powerful tools in an entrepreneur’s arsenal, impacting the way people act and think, says the CEO of Leading Communicators. But many speakers miss the mark—and critical opportunities to impress. In this BusinessCast, the guru of speech explains how her company measures an orator’s efforts and then helps improve their delivery of this highly influential medium of engagement.

Originally appeared on PROFITguide.com