What You Can Learn from an eBay Millionaire

Smoke and mirrors don't move merchandise. Why one online seller recommends being honest

Written by Virendra Rajawat

Illustration: Kagan McLeod

Virendra Rajawat is the founder of Sonatona, which sells loose gemstones, beads and jewelry. Sonatona’s sales total U.S.$250,000 annually.

Here, Rajawat explains what he’s learned about making a product stand out from selling on eBay.

I think the description of the product should be very straightforward. Buyers don’t need gimmicks. They want simple, clear things about your product. If your product has a defect, mention it. Customers appreciate those things and end up buying those products as well. I just put what I feel I would want to see when I look to buy something online.”

This article is from the July 2015 issue of Canadian BusinessSubscribe now!


How do you make your products stand out? Share your strategies and tactics using the comments section below.

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