Before he became a marketing and business strategy guru Seth Godin was just another entrepreneur trying to turn his ideas into a successful company. He succeeded—Godin’s Yoyodyne sold to Yahoo! in 1998 for eight figures. The author of What to Do When It’s Your Turn (and It’s Always your Turn) on inspiring employees to embrace innovation.
If a company wants innovation, it should stop giving “employee of the month” awards to people who haven’t failed. When I was running one of my companies, I realized one of my senior managers hadn’t made a significant error in three months.
I took him aside and said, “Look, you know we have a meeting every Friday. I’m giving you 10 days’ notice. If you haven’t made a significant mistake in 10 days, I’m going to stand up at the weekly meeting and fire you in front of everyone.” And he knew I meant it.
Because if senior management starts shunning the people who never make a mistake, then what you’re doing is rewiring your staff’s entire understanding of fear. If you’re constantly amplifying, honouring and celebrating people who make good mistakes, you should be afraid to not make mistakes.
MORE FAILURE MANAGEMENT TIPS:
- When to Admit Defeat and Move On »
- The Case for Rapid Course Correction »
- Why You Need to Get Better at Failing »
- How to Fail in the Best Possible Way »
- Why You Should Boast About Your Mistakes »
Do you agree? Do you encourage your employees to fail? Share your mistake managingstrategies using the comments section below.