Cell TV’s growth promises to accelerate if cellphones equipped with Wi-Fi, an increasingly popular broadband wireless platform, prove a hit. That may depend on whether consumers value being able to switch from low-speed cell service to high-speed Wi-Fi wherever it’s offered, as in many café chains, hotel lobbies and airport lounges. So far, Motorola’s CN620 is one of the few models on the market.
Wi-Fi’s rapid growth is opening up other prospects. A few cities are forming “metropolitan area networks” to make Wi-Fi far more available. (Example: the Fred-eZone network virtually blankets the downtown core in Fredericton, N.B., where real estate developers use it as a selling point.) As Wi-Fi-enabled devices spread, including almost every new laptop, demand for access promises to make Wi-Fi almost as ubiquitous as phone service-finally paving the way for long-promised mobile mapping and product-location applications.
Another hot sector exists, thanks to the explosive growth of text messaging. Canadians send 3.7 million messages a day, which has bred new marketing agencies specializing in text-based promotional campaigns, such as MyThum Interactive in Toronto. With the number of messages doubling every year, there’s plenty of room for more such agencies.
© 2005 Allan Britnell