Lifestyle

Niche economy - Tibetan Mastiff

A Tibetan mastiff named Big Splash sold recently in China for $1.5 million.

Big Splash, the Tibetan mastiff. Price tag: $1.5 million.

The idea: A Tibetan mastiff named Big Splash, raised on a diet of beef, chicken, abalone and sea cucumber, sold recently in China for $1.5 million.

The market: Perhaps because Genghis Khan owned one, the breed has become a premier status symbol among China’s growing wealthy.

The prospects: Aside from his services as a pet, Big Splash also stands to earn huge amounts at stud.