Lifestyle

The Tour de France: Paris

Travel the sights, sounds and tastes of the most watched annual sporting event in the world.

Since its inception almost a century ago, the Tour de France has grown to become the most watched annual sports event in the world, generating €100 million in TV and sponsorship deals, in addition to the millions spent on local tourism. The 97th tour began in Rotterdam on July 3 and ends on the 25th in the heart of Paris. Sponsors spend up to €500,000 to place their vehicles in the famous publicity caravan — a procession stretching over 20 km — which precedes the cyclists by two hours. By the time the caravan rolls up to the finish line at the Champs-Elysées, volunteers will have distributed 16 million items of swag.

France télévisions

The state-owned broadcaster holds the domestic rights to the event, delivering Tour coverage to 118 different channels watched in 186 countries. 7 esplanade Henri de France

Village Voice bookshop

Pick up a copy of the book that inspired the race: Le Tour de la France par deux enfants, written by Augustine Fouillée in 1877. By 1900, it had sold six million copies. 6 Rue Princess

Les vélos Parisien

Cyclists can pick up everything from touring bikes to folding ones (below) at this one-stop bicycle shop right near the Jardin du Luxembourg, including leather satchels and waterproof sacs. 3 rue de l?Abbé-Grégoire

Ladurée

Get your carbs and caffeine boost at this legendary French café, famous for its exquisite macarons, prepared fresh by Ladurée?s 45 pastry chefs each day. 75 avenue des Champs-Elysees

Palais bourse

$1=?0.8 Place de la Bourse

Hotel Warwick Champs-Elysées

Located just steps from the finish line, the Warwick recently renovated its lobby and lounge bar, installing dark rosewood furnishings and red velvet walls. Guests can purchase VIP packages for access to the Tour village and seats on the Grand Palais grandstand. 5 rue de Berri

Cinquieme Cru Wine Bar

Taste wines from every region the Tour passes through at this low-key, rustic boite in the Latin Quarter. 7 rue du Cardinal Lemoine