11. TD Bank
Last year’s ranking: 17 (▲ 6)
Look no further than TD for an example of how to build rock solid customer loyalty –– an increasingly important trait in a market promised to be overhauled by tech startups. The company stands apart from the snore inducing image associated with most financial institutes, thanks largely to innovative marketing strategies, like the recent TD Rolling Renovations campaign. The 40-city tour saw the bank team up with HGTV and DIY Network to offer home reno advice while promoting its home equity loans and lines of credit.