6. Canadian Tire
Last year’s ranking: 13 (▲ 7)
There was drama in the boardroom at Canadian Tire this year, as CEO Michael Medline was dismissed after just two years so that his predecessor, Stephen Wetmore, could take the reins again. But that didn’t appear to have harmed the company’s brand with consumers. That’s likely got something to do with the “Wow Guide,” a 200-page print catalogue that Canadian Tire reintroduced after a 10 year absence and distributed to 12 million Canadian households. Ink on paper isn’t the Tire’s only trick, of course—this year we named it one of Canada’s Most Innovative Companies for its bold forays into digital signage and Facebook marketing.