4. Tim Hortons
Last year’s ranking: 4 (No Change)
There’s perhaps no other brand as entwined with the Canadian identity as Tim Horton’s. That’s why when the company was sold to American fast food chain Burger King, the nation felt communally slighted. But two years later, loyalty to the brand hasn’t wavered. In fact, the company has managed a successful U.S. expansion (finally) and diversified its menu, while maintaining its signature taste, community vibe, and feel-good marketing campaigns sure to make any hockey mom tear up.