Last year’s ranking: 1 (No Change)
Once an exclusive (albeit crunchy) club for the niche climbing community, MEC has become one of Canada’s most beloved companies. The five-year rebranding process focused on bringing urbanites into the fold by introducing more accessible outdoor activity lines for walking, running, and cycling. Meanwhile, as the product line diversified, the company simplified the brand itself by losing the mountain from its logo, announcing the start of a more inclusive era for outdoor retail. That evolution has been a hit with consumers, keeping MEC in the top spot in our ranking for the second year in a row.