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This chain controls close to 80% of the movie theatres in Canada and it’s been a highly profitable business lately, with revenue and attendance showing strong growth in recent years. One reason is that ticket prices are also growing: our brand survey was conducted before Cineplex announced an accross-the-board hike in ticket prices in early October 2016, but offerings like VIP Theatres and larger “AVX” screens with reserved seating have helped to drive up the average price of a night out. But blockbusters like Star Wars: The Force Awakens and the surprise box-office success of R-rated Marvel superhero Deadpool kept the seats full regardless of ticket price and cleared the way for Cineplex to break into the Top 25.
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